OTT & Connected TV
Use the streaming platforms to broaden your reach, growth and success.
Get new streams of possibilities.
Over-the-top (OTT) media and Connected TV are gaining in popularity and allow you to reach new audiences all around the world.
An over-the-top is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.
A Connected TV, also known as a smart TV, is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos.
Over-the-top media services are gaining in popularity and are here to stay. Why not take advantage of these streaming services to reach new audiences?
Once again we build custom media campaigns that sway new audiences your way with this huge market so you can accelerate customers acquisition, diversify your media exposure, and increase traction and conversion rates.
Exploit the size.
Who said size does not matter?
In the United States only, adult viewers of ad-supported OTT services are around 150M as per last year, and ever growing.
On top of this very large audience, the size of the media offers great creative possibilities due to its wide screen format and enhanced sound capabilities for example.
More targeted ad dollars .
Unlike traditional TV broadcasting, which has to cater to a broad audience, OTT services can target niche audiences. By advertising on an OTT platform, your ad dollars can go further to reach a more targeted, niche audience than with traditional forms of advertising.
When you incorporate OTT into your overall marketing strategy, you can re-target your audience through OTT, social media, audio ads, your website and any other channel at your disposition. Bringing your audience into your ecosystem can increase engagement from users across channels.
More with the same budget.
Through audience targeting, OTT ads can stretch your marketing budget further and dramatically reduce spend waste. They make it more likely that your ads are only shown to people who are likely to be interested in your brand. Essentially, with OTT advertising, We have found that you are less likely to waste time or money on people who are never going to buy your product.
Get exclusive visibility.
Another impactful way to advertise is through sponsorship. Sponsorship can provide exclusive or near exclusive advertising on an OTT service like Hulu, Netflix, HBO Max, Disney Plus, Peacock TV and many other video streaming platforms.
One major upside of sponsoring is that there are nearly infinite ways to deliver your sponsoring ads. They can be interwoven into their content, shown as banner ads, launch screens, anything you can imagine.
Stream customers your way.
OTT is a great and constantly growing media that is generating even better results when Analytics, Creative, and Display services are combined.
Holding other keys to your success.
Our sister companies can also provide you with added value through their own specialized and complementary services.
Haberland Consulting is a modern consulting firm focused on strategy, technology, and business transformation.
Haberland Media is the foundation that led to the expansion into Haberland Group in 2020 and is still the largest operated holding company. The agency is an international creative services firm, servicing clients across the globe.
Haberland Design is a state of the art design and high-tech agency which builds world-class products for the digital age.
Haberland Podcasts is a cutting-edge podcast agency specializing in podcast advertising, podcast guest bookings, and podcast interview bookings.
Reach the next level of success.
Reach the next level
Find out how to get over-the-top with the expertise of Haberland Digital.