
Haberland Digital is working on its proprietary technology which couples
continuous advanced data-driven marketing strategy
and activation for world-class results.
Haberland Digital is working on its proprietary technology which couples continuous advanced data-driven marketing strategy
and activation for world-class results.
Genius makes your data more
insightful
actionable
powerful
than ever before.
Genius is an exclusive suite of data-driven marketing applications and tools that help you to analyze all collected data and to then use it to enhance your marketing performance at an unprecedented and world-class level.
Turn your precious information into business opportunities.
Genius gives you what you need to have a complete overview of the data across all the channels and platforms that you are using and thus favorizes to take concrete actions to scale your growth like never before.
Globalize and automate your marketing performance.
Get insightful, actionable, and powerful data analytics that drive your marketing to the next level and reach world-class performance—the only standard that must be targeted.
Haberland Digital soon launches: Genius Suite.
Analyzing and managing your data sources all in one environment makes it easier to compare results throughout all channels and platforms. Having a better overview then allows you to take decisions and actions where they will be the most impactful for your brand and business.

Integrate
GeniusOS is the main component of the suite that allows you to integrate the data from all channels and platforms into one single global environment.

Optimize
Genius Apps are operating within the GeniusOS environment. These applications provide extra analytic functionalities to pull out the most from your data and to ultimately turn that information into concrete opportunities.

Activate
GeniusX are tools that use your eCommerce product data to let you know how you can optimize bid, feed strategies, and media campaigns for maximum profitability.
Talk to one of our experts and find out how Genius can be a game changer for you and also greatly improve your business performance.

A complete overview of your data.
GeniusOS is the core of Genius Suite. This engine allows you to run all integrated applications and tools in one global environment that gathers the data across all your channels with detailed reporting features and insights.
GeniusOS is a master suite that helps you take control of your business’ future and performance. The centralized data allows to have a complete overview from which automated insights tailored to your goals and business can be implemented.
Gathering your data from all over the place and compiling it all is a very tedious task. Our centralized environment saves you time on top of providing you with the keys to drive your business to the next level of success.

Applications for all your needs.
Genius Apps are fully integrated in our GeniusOS core. Those applications are specialized analytics apps that help you enhance your marketing performance, solve problems, give you greater insights, accelerate your growth, and increase your profits.
These powerful and insightful apps paired with our strategists and analytics experts give you all the information you need to change the face of your marketing performance and company overall whilst keeping focus on your goals.
The panoply of applications for data, insights, science, and optimization make everyone’s work easier to analyze the data, find marketing models that really suit your needs, and even predict results during unpredictable times. In short, these applications are amazing to optimize your success.
Applications overview
Genius Apps are the next level of applications that you need to use your data in more efficient ways. Once you have a clear overview of your data, setting up acceleration is a piece of cake based on those valuable insights. As a result, you can truly surpass the competition and bring you business to a whole new height.
As an example and highlighted below are a set of applications that can be harmonically used for eCommerce.
- Core Apps
- Growth Apps
- Innovation Apps
For brands looking to understand their data on a deeper level.
Once Core apps are in place, Growth apps provide enhanced insights and acceleration.
Data |
Insights |
Science |
Optimization |
---|---|---|---|
GeniusOS | Standard Reporting and Dashboards | Basic Media Mix Modeling | Basic Forecasting |
Analytics Platform Audit | Bespoke Dashboards | CLTV | AdHoc Analyses |
Data Strategy | Audience Insights & Competitive Research | Advanced Forecasting | Creative Performance Monitoring |
Data Integration | Over/Under Investment Analysis | Advanced Media Mix Modeling | Halo Analysis |
Client Data Stack | Ad Hoc Analyses | RFM (Recency, Frequency, Monetary) | Pathing Analysis |
Multi-Touch Attribution Solution | Multi-Touch Attribution Solution | Optimal Days to Purchase | |
Platform Integration | Market Basket / Product Affinity | Incrementality | |
Tag Management and Data Quality | Lookalike Modeling | ||
Closed Loop Optimization | Segmentation Modeling | ||
Profiling / Persona Development | |||
Product Purchase Sequencing |
Building upon Growth solutions, our advanced Innovation apps were designed for brands truly looking to outgrow and outpace the competition.
Data
|
Insights
|
Science
|
Optimization
|
---|---|---|---|
GeniusOS | Standard Reporting and Dashboards | Basic Media Mix Modeling | Basic Forecasting |
Analytics Platform Audit | Bespoke Dashboards | CLTV | AdHoc Analyses |
Data Strategy | Audience Insights & Competitive Research | Advanced Forecasting | Creative Performance Monitoring |
Data Integration | Over/Under Investment Analysis | Advanced Media Mix Modeling | Halo Analysis |
Client Data Stack | Ad Hoc Analyses | RFM (Recency, Frequency, Monetary) | Pathing Analysis |
Multi-Touch Ahdribution Solution | Multi-Touch Ahdribution Solution | Optimal Days to Purchase | |
Platform Integration | Market Basket / Product Affinity | Incrementality | |
Tag Management and Data Quality | Lookalike Modeling | ||
Closed Loop Optimization | Segmentation Modeling | ||
Profiling / Persona Development | |||
Product Purchase Sequencing |

Powerful set of tools.
GeniusX is a specific set of tools to increase eCommerce sales.
GeniusX uses data science, machine learning and other AI features to highlight business opportunities. This is the amazing side of AI, which analyzes data much faster than humanly possible.
This technology gives us an absolute edge to pinpoint the best keywords, automate bidding, build historical charts, and much more to ultimately propose recommendations for a thriving business.
Holding other keys to your success.
Our sister companies can also provide you with added value through their own specialized and complementary services.
Haberland Consulting
Haberland Consulting is a modern consulting firm focused on strategy, technology, and business transformation.
Strategy, Technology & Transformation
Reach out to Haberland Consulting to know about other ways to expand your exposure and growth.
Haberland Media
Haberland Media is the foundation that led to the expansion into Haberland Group in 2020 and is still the largest operated holding company. The agency is an international creative services firm, servicing clients across the globe.
Creative Services
Reach out to Haberland Media to know about other ways to increase your exposure and growth.
Haberland Design
Haberland Design is a state of the art design and high-tech agency which builds world-class products for the digital age.
Design & High-Tech Agency
Reach out to Haberland Design to know about other ways to increase your exposure and growth.
Haberland Podcasts
Haberland Podcasts is a cutting-edge podcast agency specializing in podcast advertising, podcast guest bookings, and podcast interview bookings.
Advertising & Bookings
Reach out to Haberland Podcasts to know about other ways to expand your exposure and growth.
Get ahead and stay on top.
Get ahead and
stay on top.
*By submitting your email address, you are agreeing to all conditions of our Privacy Policy.