Genius

Haberland Digital is introducing its proprietary technology which couples
continuous advanced data-driven marketing strategy
and activation for world-class results.

Haberland Digital is introducing its proprietary technology which couples continuous advanced data-driven marketing strategy
and activation for world-class results.

Genius makes your data more
insightful actionable powerful
than ever before.

Genius is an exclusive suite of data-driven marketing applications and tools that help you to analyze all collected data and to then use it to enhance your marketing performance at an unprecedented and world-class level.

Turn your precious information into business opportunities.

Genius gives you what you need to have a complete overview of the data across all the channels and platforms that you are using and thus favorizes to take concrete actions to scale your growth like never before.

Globalize and automate your marketing performance.

Get insightful, actionable, and powerful data analytics that drive your marketing to the next level and reach world-class performance—the only standard that must be targeted.

Haberland Digital proudly presents: Genius Suite.

Analyzing and managing your data sources all in one environment makes it easier to compare results throughout all channels and platforms. Having a better overview then allows you to take decisions and actions where and how they will be the most impactful for your brand and business.

Genius OS

Integrate

GeniusOS is the main component of the suite that allows you to integrate the data from all channels and platforms into one single global environment.

Genius Apps

Optimize

Genius Apps are operating within the GeniusOS environment. These applications provide extra analytic functionalities to pull out the most from your data and to ultimately turn that information into concrete opportunities.

GeniusX

Activate

GeniusX are tools that use your eCommerce product data to let you know how you can optimize bid, feed strategies, and media campaigns for maximum profitability.

Talk to one of our experts and find out how Genius can be a game changer for you and also greatly improve your business performance.

Genius OS

A complete overview of your data.

GeniusOS is the core of Genius Suite. This engine allows you to run all integrated applications and tools in one global environment that gathers the data across all your channels with detailed reporting features and insights.

GeniusOS is a master suite that helps you take control of your business’ future and performance. The centralized data allows to have a complete overview from which automated insights tailored to your goals and business can be implemented.

Gathering your data from all over the place and compiling it all is a very tedious task. Our centralized environment saves you time on top of providing you with the keys to drive your business to the next level of success.

Genius Apps

Applications for all your needs.

Genius Apps are fully integrated in our GeniusOS core. Those applications are specialized analytics apps that help you enhance your marketing performance, solve problems, give you greater insights, accelerate your growth, and increase your profits.

These powerful and insightful apps paired with our strategists and analytics experts give you all the information you need to change the face of your marketing performance and company overall whilst keeping focus on your goals.

The panoply of applications for data, insights, science, and optimization make everyone’s work easier to analyze the data, find marketing models that really suit your needs, and even predict results during unpredictable times. In short, these applications are amazing to optimize your success.

Applications overview

Genius Apps are the next level of applications that you need to use your data in more efficient ways. Once you have a clear overview of your data, setting up acceleration is a piece of cake based on those valuable insights. As a result, you can truly surpass the competition and bring you business to a whole new height.

As an example and highlighted below are a set of applications that can be harmonically used for eCommerce.

  • Core Apps
  • Growth Apps
  • Innovation Apps

For brands looking to understand their data on a deeper level.

Data


Insights


Science


Optimization


GeniusOS Standard Reporting and Dashboards Basic Media Mix Modeling Basic Forecasting
Analytics Platform Audit Bespoke Dashboards CLTV AdHoc Analyses
Data Strategy Audience Insights & Competitive Research Advanced Forecasting Creative Performance Monitoring
Data Integration Over/Under Investment Analysis Advanced Media Mix Modeling Halo Analysis
Client Data Stack Ad Hoc Analyses RFM (Recency, Frequency, Monetary) Pathing Analysis
Multi-Touch Attribution Solution Multi-Touch Attribution Solution Optimal Days to Purchase
Platform Integration Market Basket / Product Affinity Incrementality
Tag Management and Data Quality Lookalike Modeling
Closed Loop Optimization Segmentation Modeling
Profiling / Persona Development
Product Purchase Sequencing

Once Core apps are in place, Growth apps provide enhanced insights and acceleration.

Data


Insights


Science


Optimization


GeniusOS Standard Reporting and Dashboards Basic Media Mix Modeling Basic Forecasting
Analytics Platform Audit Bespoke Dashboards CLTV AdHoc Analyses
Data Strategy Audience Insights & Competitive Research Advanced Forecasting Creative Performance Monitoring
Data Integration Over/Under Investment Analysis Advanced Media Mix Modeling Halo Analysis
Client Data Stack Ad Hoc Analyses RFM (Recency, Frequency, Monetary) Pathing Analysis
Multi-Touch Attribution Solution Multi-Touch Attribution Solution Optimal Days to Purchase
Platform Integration Market Basket / Product Affinity Incrementality
Tag Management and Data Quality Lookalike Modeling
Closed Loop Optimization Segmentation Modeling
Profiling / Persona Development
Product Purchase Sequencing

Building upon Growth solutions, our advanced Innovation apps were designed for brands truly looking to outgrow and outpace the competition.

Data


Insights


Science


Optimization


GeniusOS Standard Reporting and Dashboards Basic Media Mix Modeling Basic Forecasting
Analytics Platform Audit Bespoke Dashboards CLTV AdHoc Analyses
Data Strategy Audience Insights & Competitive Research Advanced Forecasting Creative Performance Monitoring
Data Integration Over/Under Investment Analysis Advanced Media Mix Modeling Halo Analysis
Client Data Stack Ad Hoc Analyses RFM (Recency, Frequency, Monetary) Pathing Analysis
Multi-Touch Ahdribution Solution Multi-Touch Ahdribution Solution Optimal Days to Purchase
Platform Integration Market Basket / Product Affinity Incrementality
Tag Management and Data Quality Lookalike Modeling
Closed Loop Optimization Segmentation Modeling
Profiling / Persona Development
Product Purchase Sequencing
GeniusX

Powerful set of tools.

GeniusX is a specific set of tools to increase eCommerce sales.

GeniusX uses data science, machine learning and other AI features to highlight business opportunities. This is the amazing side of AI, which analyzes data much faster than humanly possible.

This technology gives us an absolute edge to pinpoint the best keywords, automate bidding, build historical charts, and much more to ultimately propose recommendations for a thriving business.

Holding other keys to your success.

Our sister companies can also provide you with added value through their own specialized and complementary services.

Haberland Consulting

Haberland Consulting is a modern consulting firm focused on strategy, technology, and business transformation.

Strategy, Technology & Transformation

Reach out to Haberland Consulting to know about other ways to expand your exposure and growth.

Haberland Media

Haberland Media is the foundation that led to the expansion into Haberland Group in 2020 and is still the largest operated holding company. The agency is an international creative services firm, servicing clients across the globe.

Creative Services

Reach out to Haberland Media to know about other ways to increase your exposure and growth.

Haberland Design

Haberland Design is a state of the art design and high-tech agency which builds world-class products for the digital age.

Design & High-Tech Agency

Reach out to Haberland Design to know about other ways to increase your exposure and growth.

Haberland Podcasts

Haberland Podcasts is a cutting-edge podcast agency specializing in podcast advertising, podcast guest bookings, and podcast interview bookings.

Advertising & Bookings

Reach out to Haberland Podcasts to know about other ways to expand your exposure and growth.

Get ahead and stay on top.

Get ahead and
stay on top.